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CIM set to raise ME marketing standards
DUBAI — The UK-based Chartered Institute of Marketing (CIM), the world's leading marketing organisation with over 50,000 members, has announced that it is now committed to setting up a regional branch to help raise standards, support and develop marketing professionals throughout the Middle East.
The structure for the new entity will be launched at Direct Marketing 2006, the region's only dedicated conference for the direct marketing industry, to be held from June 24 to 28, 2006, at the Dusit Hotel in Dubai.
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