Burj Khalifa captures hearts at World Expo

DUBAI — Sculpted like a sand dune, the much-acclaimed UAE pavilion, which was rated as one of the most popular pavilions at the Shanghai World Expo, has added the immensely popular attraction — a model of Burj Khalifa, the world’s tallest building.

By Staff Report

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Published: Wed 22 Sep 2010, 10:49 PM

Last updated: Mon 6 Apr 2015, 11:53 AM

Visitors to the UAE’s unique pavilion are mesmerised by the tall showcase displaying the eye-catching model, which was provided by the Burj Khalifa’s developer, Emaar Properties, the global property developer with significant presence in key international markets.

Burj Khalifa, the iconic development, underscores the power of global collaboration and Emaar’s project development competencies.

This perfectly ties in with the focus of the UAE pavilion’s objective of highlighting the country’s rapid urban development in keeping with the theme of the Expo, “Better City, Better Life.”

The national pavilion throws light into the evolution of the UAE – its heritage and how through sheer determination and vision, the country embarked on ambitious developments that improve people’s lives. It also emphasises that the country’s development model is not only about creating physical infrastructure through building projects but also elevating the lifestyle and standard of living of its people.

Ahmad Al Matrooshi, Managing Director of Emaar Properties, said the showcase of Burj Khalifa in the UAE pavilion underscores the national pride associated with the tower, and the country’s can-do ability to create global icons.

“A distinguished lifestyle destination that celebrates the highest standards of modern living, Burj Khalifa is indeed a proud example of the UAE’s development capabilities,” he said.

“Burj Khalifa — which is a vertical city in its own right, featuring homes, offices, the first Giorgio Armani Hotel and Residences as well as leisure outlets — is a model in modern urban infrastructure development. The overwhelming response of visitors to the display of Burj Khalifa in the UAE pavilion will further enhance interest in the economic opportunities offered by the country and also drive investor interest in our world-class projects.”

Burj Khalifa is a modern marvel that pushes the frontiers of design, architecture, and construction technologies. First described as ‘History Rising,’ the tower is now “A Living Wonder.”

business@khaleejtimes.com



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