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Brazilian Exports to Meet Growing Demands

DUBAI - The Middle East’s food service market is worth an estimated $31 billion annually, with Gulf States maintaining a $9.5 billion share. The UAE alone accounts for $3 to 4 billion of this supermarkets, according to Bassel Amaneddine, General Manager of IFP Emirates.

Businessmen who commit to $1 million in purchases of Brazilian products may avail of as much as $100,000 worth ofpromotional activities.

Bassel was speaking in the context of upcoming edition of “Flavours from Brasil,” featuring Brazilian food products, which is being organised by Apex-Brasil, the Brazilian Trade and Investment Promotion Agency, at Dubai’s Intercontinental Hotel-Festival City, on February 21 and 22.

“While the Arab markets are more or less familiar with many of our food products, a lot more are waiting to be explored, from our wide variety of fruits to our world-famous gourmet coffees,” he said.

Juarez Leal, Project Manager of Flavours from Brasil said, “Brazil is one of the top food exporters to the Arab World. Most of its food products are certified by Cibal Halal, the Brazilian Islamic Centre for Halal Food Stuff Association, so regional consumers are assured that the products they consume meet Islamic standards.”

aneela@khaleejtimes.com