BOSE Opens Outlet for Dubai Mall

DUBAI - Bose has increased its retail presence in the UAE with the addition of a new outlet in the Dubai Mall. The well known audio brand has continued to add to its exclusive retail outlets throughout the UAE.

By (Staff Report)

Published: Tue 10 Feb 2009, 12:21 AM

Last updated: Thu 2 Apr 2015, 3:54 AM

With the new Dubai Mall outlet, Bose now has seven exclusive outlets in the UAE including the Mall of the Emirates, Wafi, Mercato, Deira, Dubai Festival City and Marina Mall in Abu Dhabi.

This latest outlet in Dubai Mall is typical of Bose retail design and décor. The outlet stocks the full range of Bose home entertainment systems and products.

In an exciting move, the Bose True to Life audio visual presentation has been installed at the outlet for customers to experience the features of Lifestyle Home Entertainment systems. Customers are also well catered for with a comfortable and user friendly demonstration environment.

The AMB Group is the exclusive distributor for Bose in the UAE. Home entertainment division general manager Wilfred Manuel said in a market which was constantly evolving, his company aimed to ensure the Bose brand received the highest possible visibility in the most engaging and compelling environment.

“We create touch points for customers to engage with, to experience the brand,” Manuel said.

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