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Bose expands UAE retail presence
DUBAI — Bose,the leading audio brand, is adding to its exclusive retail outlets.
The latest outlet has been set up in Dubai Festival City and bears signature Bose retail design and décor. The outlet stocks the entire spectrum of Bose products.
With the Dubai Festival City outlet, Bose now has six exclusive outlets in the UAE including Mall of the Emirates, Wafi, Mercato, Deira and Marina Mall in Abu Dhabi. Some more outlets in upcoming high end malls are in the pipeline.
Bose partners with the AMB Group in the UAE and they are responsible for all retail presence and expansion.
Abdul Majeed Bolooki, Chairman, AMB Group, the exclusive distributors for Bose in the UAE says " The UAE market dynamics is constantly evolving, more so in the premium branded home entertainment spectrum. Our constant endeavour is to ensure that the Bose brand gets the highest possible visibility and create as many experiential touch points for customers to engage with and experience the brand. All our retail expansion plans keep that in focus. The Dubai Festival City outlet is also a step in that direction ".
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