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BMW cars voted ‘best ownership experience’

DUBAI — BMW Group picked up a trio of accolades at the Autocar Middle East gala awards, including being voted Best Ownership Experience by the magazine's readers. The region's leading premium car manufacturer also claimed the People's Choice Car trophy, with its 5 Series, and the Best Medium Car award, with its 3-Series.

"Every BMW car comes with a promise, not only the ultimate driving machine but also the ultimate ownership experience," said Guenther Seemann, Managing Director, BMW Group Middle East. "That is why the Best Ownership Experience award is the best reward we can have.

In the past three years, BMW Group has launched nine new models in the Middle East, including the latest 3 Series and 5 Series. During the same period BMW Group has also updated three of its key models and introduced a number of new engines, including, most recently the BMW 540i. Significant investments have also been made in new showrooms and after sales facilities around the region.

This sustained product initiative has resulted in a substantial increase in retail sales which is forecast to extend into 2006. This year, BMW Group Middle East is set to post yet another record sales year, with regional sales, in the first 11 months of 2005, up by 34 per cent compared to the same period in 2004.