Best to invest SR600m to open 20 shops

JEDDAH — Best, the electronics store that is known as the largest store of its kind in Saudi Arabia, is to invest nearly SR600 million in its plan to open a chain of 20 shops over an 18-month period. It opened two of its shops in Riyadh recently.

By From Our Correspondent

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Published: Thu 7 Sep 2006, 8:53 AM

Last updated: Sat 4 Apr 2015, 4:17 PM

Mohammed Adil, CEO, explained that the retail store was much more than an outlet for electronic items.

"We provide and deal in home appliances, computers and accessories, books, toys, Internet services, car electronic devices and services, technology support, and a live demonstration kitchen featuring the latest concepts and gadgets in home cooking," he said.

There is also a section for the future home with focus on the art of elegant living," said Adil, who is also CEO of the Geant chain of hypermarkets that is part of the Fawaz Al Hokair Group. Adil added that they have the largest collection of items under a single roof.

Thousands of customers were present on the opening day of two Best superstores located on Exit 16 of East Ring Road, and Exit 26 on Khurais Road, in the Saudi capital. Each store is in an area ranging from 3,000 to 5,000 sq. metres.

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