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BenQ to showcase digital lifestyle products at Gitex 2004

DUBAI - BenQ Middle East, one of the leaders in digital lifestyle products, in this region has announced that it is taking part in Gitex 2004 to showcase its largest-range ever of innovative technology products. The company wants to capitalize on the event's status as the region's most important IT trade fair. It aims to increase exposure of its products to leading corporate decision-makers and reach out to home users through the Computer Shopper exhibition.

Last year, after participating at Gitex show, BenQ increased its level of business in the region by more than 10 per cent. This year, visitors to BenQ’s largest ever exhibition space, at Stand C2 Hall 2, will be able to see the full range of Joybooks, digital projectors, LCD monitors and televisions, and digital cameras.

Robert Dung, managing director, BenQ Middle East, said: “Gitex provides BenQ with the perfect opportunity to demonstrate our innovative, well-designed and affordable technology to business leaders and consumers in the Middle East . We expect that being at Gitex 2004, coupled with our new range of products, will result in us significantly growing our business in the region.”

BenQ expects its home entertainment products to be popular with visitors to Gitex 2004 alongwith the recently launched double layer DVD recorder, offering unrivalled storage capacity and recording quality, and full compatibility with playback machines.

Additionally, TV watchers will relish the chance to see on display BenQ’s full range of large-screen LCD TVs, which have been introduced this year to meet the needs of the Middle East's growing home-entertainment market.