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BenQ to exhibit latest products at Gitex

BenQ Middle East, the regions leader in digital lifestyle products has announced it will use its participation at Gitex 2003 to showcase its newest and most innovative products.

The company, which has experienced strong sales since participation at last year's show, will offer special promotions at both the exhibition and computer shopper fair.

BenQ's final plans were approved this week by K.Y. Lee, chairman and CEO of BenQ Corporation, who visited the region to review the company's preparations for the Middle East's leading technology event.

"Since last year's Gitex, the BenQ team have made it our mission to ensure that a regular stream of new products have been released to satisfy the Middle East market. By introducing innovative, well-designed and affordable technology, we have been able to grow our overall business in the Middle East by 15 per cent since last Gitex," said Robert Dung, managing director, BenQ Middle East.

"Based on the recent release of the Joybook range and the ever-increasing selection of digital projectors, LCD monitors and televisions, and digital cameras, BenQ's business in the Middle East is set to continue enjoying success."

Focusing on the key element of promoting a digital lifestyle, new products on display at BenQ's Gitex stand - its biggest ever at 120 square meters - include the Joybook 8000, Joybook 5000 and Joybook 3000, as well as the latest LCD TVs, LCD monitors, digital projectors, and digital cameras.

BenQ recently made its entry into the mobile computing segment in the Middle East with the launch of the Joybook 8000, Joybook 5000 and Joybook 3000. The Joybooks, which are BenQ's first digital hub products to be made available in the Middle East, demonstrate the ability of BenQ's products to be both fun and functional.

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