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Salam standard opens

Staff Report/Abu Dhabi
Filed on October 21, 2015 | Last updated on October 21, 2015 at 11.20 am

The unique standard, which provides information on "Muslim-friendly" amenities and services available at hotels and resorts around the globe.

Salam Standard, the world's first online hotel reference tool dedicated to Muslim travellers was launched at the inaugural World Halal Travel Summit & ExhibiAon (WHTS15), in Abu Dhabi.

The unique standard, which provides information on "Muslim-friendly" amenities and services available at hotels and resorts around the globe, caters to the specific accommodation requirements of Muslim travellers, who spent more than $142 billion on tourism in 2014, according to Thomson Reuters research.

"With this figure set to rise to more than $233 billion in 2020, which accounts for 25 per cent of total global travel expenditure, there is a need to provide this influenAal group of travellers with tourism products that make them feel at home," said Salam Standard creator Faeez Fadhlillah, the CEO and co-founder of one of Asia Pacific's leading travel and tourism companies, Lagisatu Travel Sdn Bhd.

"Salam Standard provides Muslim travellers with a one-of-a-kind reference tool, enabling them to choose Muslim-friendly accommodaAon that adheres to their Islamic principles."

- business@khaleejtimes.com


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