Emirates NBD, LinkedIn to leverage social selling

(AFP)
Emirates NBD, one of the leading banks in the region, today announced a partnership with LinkedIn, a business-oriented social networking service, to leverage the power of social media to undertake strategic advisory and selling.
The bank, a front-runner in digital banking in the UAE, will use 'Sales Navigator' LinkedIn's sales solution tool to enhance customer engagement, interaction and prospecting through proactive, targeted identification and communication.
Sales Navigator uses a sophisticated algorithm to provide customised lead recommendations and insights to licensed users. LinkedIn will license a select number of Emirates NBD users and equip them with intensive training on socially-led online public relations, leveraging the LinkedIn platform.
Suvo Sarkar, senior executive vice president and group head - Retail Banking and Wealth Management, Emirates NBD said: "At Emirates NBD, we believe strongly in the power of digital tools and social media to enhance the overall customer experience. We are pleased to partner with LinkedIn to create a digitally savvy team that can actively understand and identify the best opportunities for their clients. Sales Navigator will help us refine our advisory capabilities through a precise and targeted approach."LinkedIn estimates that relationship managers, wealth advisors and sales staff using Sales Navigator have reported up to 70 per cent improvement in productivity. Further, the company states that social selling leaders create 45 per cent more opportunities, are 51 per cent more likely to reach quota and outsell peers who don't use social media by 78 per cent.
Dylan Sharkey, Head of Sales Solutions, LinkedIn Mena, said; "LinkedIn's unique social selling solutions will complement Emirates NBD's existing business strategy by helping employees grow their portfolio." - business@khaleejtimes.com
-
Real Estate
Gain signs 11 partnerships to reduce service...
Partnerships aimed at addressing rising service charges on properties ... READ MORE
-
Markets
Bitcoin slumps 14% as pullback from record...
BTC now trading $12,000 below record highs set on Wednesday;... READ MORE
-
Energy
Application deadline for 4th Emirates Energy...
The award highlights the best practices and pioneering works in... READ MORE
-
Finance
Emirates NBD and ECI sign agreement on trade...
Initative aims to boost the confidence of the financial sector to... READ MORE
-
Coronavirus Pandemic
India-UAE flight suspension: Residents worry for...
Expats stuck in India are frantically contacting travel agents to... READ MORE
-
Coronavirus Pandemic
Covid-19: Canada bans flights from India,...
Ministers say cargo flights will continue to fly READ MORE
-
Coronavirus Pandemic
India hospital fire kills at least 13 Covid...
The fire broke out in the ICU of the hospital. READ MORE
-
Interviews
WKND Conversation: Lessons in financial literacy ...
Marilyn Pinto on raising financial awareness among children READ MORE




