Awad Capital advises Almentor on $10m capital raise from e& Capital

Almentor targets a market of more than 400 million Arabic speakers with unaddressed educational needs

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Since 2016, almentor has worked with more than 950 mentors to create over 1,000 online courses. - Supplied photo
Since 2016, almentor has worked with more than 950 mentors to create over 1,000 online courses. - Supplied photo

Published: Thu 16 Mar 2023, 3:36 PM

Almentor, the leading online video learning platform in Arabic, has raised $10 million in growth capital in a pre-series C round led by e& capital, the tech investment arm of e&.

The proceeds will be used to accelerate almentor’s growth towards its goal of serving ten million learners in the Mena region. In particular, the company will use the funds to increase its investment in the B2C segment and to further expand in Saudi Arabia. e& Capital joins existing investors Partech Partners, Sawari Ventures, Egypt Ventures, Sango Capital and Endure Capital.


Almentor targets a market of more than 400 million Arabic speakers with unaddressed educational needs. The Mena region’s population is growing at a faster pace than the populations of developed markets, however the region remains lagging in its spending and investment in education. It suffers from a high ratio of students to teachers – 16.5 in the UAE, 19.6 in Saudi Arabia, and 24.2 in Egypt, relative to 15.1 in the US and in the UK. Almentor bridges the gap by providing affordable education and improving learners’ access to the employment market.

Since 2016, almentor has worked with more than 950 mentors to create over 1,000 online courses for individuals, corporations, and government entities . The start-up recently launched its monthly andannual subscription plans where learners get unlimited access to a library of over 700 courses on topics as diverse as health, humanities, technology, entrepreneurship, business management, lifestyle, drama, sports, corporate communication, and digital media.


Dr. Ihab Fikry, co-founder and CEO of Almentor, and Ibrahim Kamel, co-founder and COO, mention that “Empowering ten million learners is a key milestone in almentor’s broader vision of creating hope and development opportunities for the people in Mena. We are very proud and excited to partner with an institution such as e& to create further impact in almentor’s journey.”

Eddy Farhat, vice-president at e& capital says: “We believe education is at an inflection point in how it is delivered and consumed. Our investment in almentor aims to capitalise on this economic opportunity while driving tangible educational impact in our fast-growing region. We believe that almentor’s personalised learning experiences and high-quality Arabic content will be instrumental in achieving this goal. We are impressed with the experience of the founding team and the fresh perspective that the new senior hires bring onboard, and we will collaborate with them to support their vision and help them realise their aspirations.”

Awad Capital Ltd., a DFSA regulated company, is acting as financial adviser to the company on its capital raising. Ziad Awad, CEO of Awad Capital comments: “We are proud to be supporting Almentor in its mission of bringing affordable quality education to all”.

As part of its growth plans, almentor has recently made several senior hires and key promotions, including: Sonia Lekhal as chief customer officer, Adel Khalil as chief technology officer, Sally Metwally as chief business development officer, Tharwat Ibrahim as chief finance officer and Ahmed Faysal chief content production officer.



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