TravRays launches B2B travel technology platform in UAE
R Sankaranarayanan, founder of this technology, said TravRays offers a single window to address the needs of the travel agency allowing the administrators/consultants and key decision-makers to have complete control of their business.
TravRays, a Dubai-based travel technology company, has launched a complete end-to-end technology platform which encompasses an advanced booking engine using multiple sources of air and non-air content, combined with customer profiling, comprehensive reporting and management capabilities, thereby addressing the need of travel industry and e-retail products for distribution network.
Hari Kumar Manivannan, general manager of TravRays, said: "TravRays (www.travrays.ae) was all geared up to provide solutions and manage business requirements to multiple opportunities that exist in a market place. The systems act as a platform where travel agents, travel suppliers such as airlines, car rentals and hotels can be both a supplier and a customer at the same time.
He added: "With our professional experience of 20 plus years in the industry, we understand the importance of delivery and customer satisfaction. Our team and the core engine are committed to service round the clock. TravRays platform is ready to integrate with any travel supplier within the UAE and beyond. We have beta-tested with over 75 travel agents and our clientele base is increasing day by day."
Following its official launch in Dubai earlier this week, a two-day workshop was planned briefing the industry stakeholders about the concept and its benefits.
R Sankaranarayanan, founder of this technology, said TravRays offers a single window to address the needs of the travel agency allowing the administrators/consultants and key decision-makers to have complete control of their business. The core engine will extend through proper solutions and business offerings to multiple opportunities that exist in market place. TravRays has a Business on Agent office (BOA) which is a fully integrated ERP solution, GSA, Sub-Agent and Reseller model.
TravRays is currently focused in the UAE, and it will expand to GCC markets in next two years. In the UAE, it has set a target of bringing 2,500 travel agents under the platform.
"End to end transactions of a travel agency might look easy and smooth for laymen, but unlike the common perception, it is complex and hectic. Almost 75 per cent of all travel industry transactions are manual. Existing platforms -in the market offer-only single interface (airlines) whereas TravRays offers multiple content option with process made simple, transparent and straight-forward," he said.
The UAE is a significantly important travel market. Annually, about 16 million airline seats are sold in the UAE, out of which about 60 per cent are going through the travel agencies, he said, adding that the new platform will help reduce the time span for transactions considerably.
According to IATA, $16.6 billion worth air tickets were sold in the Middle East last year through travel agents (40 million air tickets), of which $4.1 billion worth air tickets were picked up in the UAE.
IATA-approved agents sold 7.4 million air tickets in UAE last year. The UAE ranked 18th in the world for the volume of air tickets sold through the IATA-approved travel agencies last year.
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