Arabs urged to be part of global media

DUBAI - Trans-Arabian Creative Communications Services (Traccs), one of the leading PR practices in the Middle East, presented three presentations highlighting the urgent need to build local understanding and expertise in the PR industry.

By A Staff Reporter

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Published: Wed 22 Dec 2004, 10:54 AM

Last updated: Thu 2 Apr 2015, 11:48 AM

The 49th International Public Relations Association Conference was held for the 1st time in the Arabian Gulf, attended by 400 delegates from the AGCC countries including 50 delegates from the Kingdom of Saudi Arabia, the region's largest economy.

Traccs was a main sponsor of the conference. Mohamed Al Ayed, Traccs president and chief executive officer said: “Arabs and Muslims have failed to recognise the power of mass media and to understand to what extent their place in the world depends on perception. We have, to an appalling extent failed to participate in global mass media. It is without a doubt the most powerful and influential global medium of our time with television now running a close second.’’

Al Ayed called on Arab and Muslim governments to give much more support to education in communications disciplines, including film-making, journalism and public relations and to support advocate and lobbying groups in Western power centers where 'like it or not' global policy is made.

He also recommended that the same professional principles and approach to the problem of Arab imaging be applied as to the problem of promoting a corporation or a product. '

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