It will be organised by IC&E and will run parallel to OGS from November 7 to 9 at the Dubai International Exhibition Centre.
“IC&E has been inundated with requests from instrumentation and automation industry players to host a show dedicated to this segment," said Anselm Godinho, managing director, International Conferences and Exhibitions, organisers of the event.
"We have realised that there is a distinct need for a professional event profiling instrumentation, automation and control technology and services that caters to the buying needs of multi-industry sectors. The resultant automation and instrumentation segment will satisfy the requests from both exhibitors and buyers," he added.
The show focusing on the requirements of the energy, engineering and construction, manufacturing, logistics and communications among other industry sectors will witness a comprehensive display from mainstream providers of technology, such as Siemens and Honeywell.
It also promises to be a launch pad for innovative technologies entering the Middle East region for these niche market segments.
With public and private sectors investing heavily in innovative technology due to the massive development of infrastructure in the region, Dubai, the UAE and other AGCC nations will be the primary client markets for exhibitors.
Besides the AGCC region, as part of the OGS trade visitor flow, the exhibitors will also meet with technology buyers from the rest of the Middle East, Iran, the Indian Subcontinent and the Mediterranean regions.
When we choose to look away for good, we are as complicit as those at the helm of this atrocity
Over 100 people in Lebanon have been reported killed during the hostilities started on October 7