APC by Schneider Electric expands MEA operations

DUBAI — APC by Schneider Electric, global leader in integrated critical power and cooling services, has launched its free zone company in Dubai and said the company sees huge growth opportunities in the Middle East and Africa (MEA) region.

By Abdul Basit

Published: Thu 11 Nov 2010, 11:12 PM

Last updated: Mon 6 Apr 2015, 11:24 AM

As a global specialist in energy management with operations in more than 100 countries, the company strengthened its position by establishing new offices across the region during the last two years.

Last month it opened an office in Lebanon, in May this year in Qatar, last year in Abu Dhabi and in 2008 in Saudi Arabia and Pakistan. It also has offices in Jordan and Iraq. “Our long time commitment to this region will continue in future after establishing a legal entity Schneider Electric DC MEA FZCO in Jebel Ali free zone,” Christian Bertrand, Vice-President, Middle East and Africa, APC by Schneider Electric, told Khaleej Times in an interview.

Focused on making energy safe, reliable, and efficient, the company achieved sales of more than 15.8 billion euros in 2009, through an active commitment to help individuals and organisations “Make the most of their energy”.

“Establishing this Free Zone Company allows for seamless transactions with our channel partners, both in the Middle East as well as in Africa, providing them with a host of strategic business benefits. This organisational simplification will greatly ease the business and provide a single point of contact for all business needs,” Bertrand said. The company sees huge opportunities coming out from this region, he said, adding: “We are going to continue expansion across the region.”

“MEA is one of the emerging markets in the world economy and this gives us the opportunity of being close to our customers in the region so that we can better meet their expectations,” Bertrand said. The leading power protection and datacenter solutions provider will now offer its wide solutions range through this new entity thus fulfilling its promise of being close to the customer and proactively supporting them with enhanced customer service levels., allow for better control over the inventory as well as a more proactive approach with quicker response time with the local operations management team. Bertrand further elaborated, “One of the principal reasons for our continued success even during these difficult times, is our single minded focus for customer satisfaction – both channel partners and end users. We established the Customer Care Center three years back to provide pre sales and post sales support in four different languages. The setting up of this entity shall further ensure that we remain close to our customers and lead times for product deliveries are greatly reduced. Elimination of time difference during working hours also will allow closer customer interaction.’’

“We’ve been in the region for more than 15 years now and our commitment and involvement continues to grow in this emerging market with more resources, more in country offices, signing up of more partners and bringing the latest technologies in the datacenter industry to support our customers’ needs and requirements,’’ Bertrand said.

APC has set industry standards for quality, innovation and support. Its comprehensive solutions, designed for both home and corporate environments, improve the manageability, availability and performance of sensitive electronic, network, communications and industrial equipment of all sizes.

As an advocate for Green IT, APC is committed to conducting its business in an environmentally responsible manner while generating interest in its energy efficient enterprise solutions. abdulbasit@khaleejtimes.com

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