AMRB signs strategic deal with Yankee Group

DUBAI — AMRB, a Dubai-based market research firm recently signed a strategic agreement with Yankee Group, the global connectivity experts to exclusively work as their associates for the MENA region.



This vital relationship between Yankee Group and AMRB will bring regionally imperative thought leadership and analysis to Yankee Group's global research portfolio, especially in the areas of connectivity and convergence.

The telecom arena in the MENA (Middle East and Northern Africa) region is undergoing enormous change, with most markets experiencing a transition from monopoly to multiple service providers, rapid growth in adoption of mobile phones and increasingly discriminating consumers who are looking for more value-added services.


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