in tie -up with NetAdvantage

DUBAI -, the on-line version of Al Jazeera TV channel, yesterday announced a strategic partnership with NetAdvantage specialised regional on-line media house. Under the terms of the agreement, NetAdvantage will represent and promote advertising and marketing opportunities on, the popular and globally recognised Arab world website with bilingual Arabic and English content and interactive features.

By A Staff Reporter

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Published: Thu 19 Feb 2004, 12:21 PM

Last updated: Wed 1 Apr 2015, 11:54 PM

According to Hamad Al Nuaimi, director of marketing of Al Jazeera Channel, this agreement is a clear proof of the growing role of on-line advertising in the Arab world and its transformation from a niche advertising sector into a mainstream sector attracting the budgets of big spenders and leading marketers in the region. is regarded as the de facto news and analysis website for Arab world users as well as global users with an interest in the region.

Last year, has achieved an excess of one billion page views (impressions). It expanded beyond the region to tap into the global Internet community, with the launch of its English language website last September. Al Nuaimi said that the Doha-based channel was also planning to launch a new package, which will include Al Jazeera English, a programme for kids, sports programme and others.

According to Samir Ibrahim, head of e-marketing at Al Jazeera Channel, accounts for one third of the overall on-line advertising revenues in the Middle East.

In the past few years, on-line advertising has mushroomed in the Arab world from few hundred thousand dollars a year industry to a multi-million dollar industry as analysts predict that on-line advertising expenditure will cross the $8 to $12 million mark this year. Internet usage has more than doubled in the Arab world in the past couple of years, with total Internet users expected to exceed 14 million by the end of this year.

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