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Al Watania Poultry gets Safe Quality Food 2000 certification

DUBAI - Al-Watania Poultry, the Middle East's largest poultry project, has received another accolade, the Safe Quality Food (SQF) 2000 Certification after meeting the stringent quality control measures of a unique system called Hazards Analysis Critical Control Point (HACCP).

HACCP was developed in 1969 by NASA scientists to prevent astronauts suffering food poisoning in space. The programme assesses potential food hazards, identifies where these hazards may occur, highlights the stages in food production that are vital for food safety and helps implement effective controls with suitable monitoring procedures. The HACCP system is now mandated by most US and European food control authorities.

Khaled Al-Rajhi, general manager of Al-Watania Poultry, said: "Al-Watania Poultry has always been committed to achieving the highest levels of quality and product integrity. We demonstrated this when we became the first poultry project in the Middle East to obtain ISO 9002 certification, and we will continue to do so. Everything from our hatcheries to the processed food manufacturing units were inspected and double-checked in order to obtain the SQF2000/HACCP certification."

He added: "Consumers will continue to choose our top quality products with complete confidence and peace of mind."

To ensure the highest levels of product quality and conformity with Islamic Sharia'a laws, Al-Watania has invested heavily in transforming its production plant in Al Qassim into a fully integrated, state-of-the-art facility. Al Watania chicken are naturally fed and halal slaughtered according to the Islamic Sharia'a laws. Al Watania Poultry enjoys a 40 % market share in the KSA, producing 500,000 chickens a day and 1 million eggs a day.

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