DUBAI - Al Futtaim Motors, the exclusive distributor for Toyota and Lexus in the UAE, has announced the appointment of two new senior executives to enhance the customer experience across the two brands.
Saud Abbasi has taken on the role of General Manager for Lexus with responsibility for all aspects of the brand; while Simon Monahan has joined as Head of Retail for Toyota, overseeing the improvement of the customer experience. These new positions are an integral part of the company’s plan to invest in the expansion and renewal of its brands’ presence across the Emirates, delivering a clear distinction between the Toyota and Lexus brands.
Dubai First appoints Senior VP for Marketing, Communications
Dubai First has appointed Amit Marwah as Senior Vice-President and Head of Marketing and Communications. The move comes as Dubai First re-aligns its marketing strategy to increase its overall market share and achieve its mission of attaining leadership in the cards issuing space in UAE.
In his role, Amit will be responsible for maximising both customer experience and business growth by leading all marketing, communications and product development strategies for Dubai First. The company’s product portfolio currently comprises various financial products targeting different segments of the consumer and corporate markets; It includes the signature and ‘by invitation-only’ Royale Card, the Emirati Card – an exclusive platinum card for UAE Nationals plus a host of other innovative Visa and MasterCard products.
With over 14 years of experience within the financial services industry, Amit brings with him a proven track record of strategic management and implementation across all aspects of cards marketing and product development. —business@khaleejtimes.com