Having effortlessly transitioned into acting, Fouzia's debut film swiftly captured global acclaim, earning accolades at the prestigious Cannes Film Festival
Three tourism ministers — Samia Hassan from Zanzibar, Noel Lynch from Barbados and Dr Mahmood Shaugee from the Maldives — will take to the stage to debate issues of island marketing.
Robert Riley, the new CEO of Armani Hotels & Resorts, will moderate the panel discussion and they will be joined by Hamza Mustafa, General Manager of Nakheel's Dubai island development — The World.
The Maldives will be highlighted as a case study, differentiating between the mass market and high-end approach to development. Michael Misick, Chief Minister from the Turks and Caicos Islands, will speak on the challenges of establishing a name and a brand within the umbrella branding of the Caribbean.
According to the organiser Jonathan Worsley, the interesting issue to be raised on this session will be why investors should invest in The Maldives, Barbados, Turks and Caicos or The World.
There will be lessons for regional destinations to be learnt, particularly in distinguishing brands that are essentially offering a similar product.
He said: "To many travellers from overseas, the Middle East is the big brand, the Gulf might be a product but individual destinations such as Bahrain, Qatar, Ras Al Khaimah, Muscat or Salalah need to be clearly defined to woo and capture the right audience."
Having effortlessly transitioned into acting, Fouzia's debut film swiftly captured global acclaim, earning accolades at the prestigious Cannes Film Festival
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