The opening coincides with the store's launch of its autumn/winter collection for 2005-06, which is poised to meet women's growing demand for exquisite styles that suit all occasions.
Aftershock, epitomises feminity and beauty and was first launched in the UAE in Sharjah, following the brand's resounding success in the European and American fashion markets.
Aftershock offers an array of the finest, intricately beaded ladies fashions from evening wear to luxurious daywear as well as stunning accessories including footwear, handbags, jewellery and belts.
Sonia Sebastian, marketing manager, Landmark International said, “The flagship store at the Mall of the Emirates personifies the attributes of Aftershock, innovative, stylish and affordable. We are very excited about expanding this brand in the UAE and it means we are able to bring even more elegant designs to the woman who not only wants to stand out from the crowd, but seeks to create her own distinct style.’’
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