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Adnoc undertakes branding revamp
Staff led by chief executive Sultan bin Ahmed Al Jaber at the unveiling of Adnoc's new branding in Abu Dhabi on Sunday.
Sultan bin Ahmed Al Jaber, Minister of State and CEO of Adnoc, revealed the new corporate brand, together with the company's revamped vision, mission and values that will drive its strategy going forward.
"Adnoc must evolve into a more agile organisation to maintain its competitive edge in today's global economy," said Al Jaber. "This will ensure Adnoc remains a core contributor to the UAE's progress, future development and efforts to diversify the economy.
"Every decision we take has to serve the goal of maximising shareholder value. We have taken significant steps to ensure Adnoc enhances its commerciality by becoming more efficient and doing more with less."
Al Jaber emphasised that nurturing and developing talent within Adnoc is a fundamental building block of the company's future growth.
- business@khaleejtimes.com
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