Adnoc undertakes branding revamp

Adnoc undertakes branding revamp
Staff led by chief executive Sultan bin Ahmed Al Jaber at the unveiling of Adnoc's new branding in Abu Dhabi on Sunday.

By Staff Report

Published: Sun 22 May 2016, 7:33 PM

Last updated: Sun 22 May 2016, 9:38 PM

Adnoc Group has unveiled its new brand aligned with a strategic focus to ensure that it continues to be a competitive organisation that is fit for the future.

Sultan bin Ahmed Al Jaber, Minister of State and CEO of Adnoc, revealed the new corporate brand, together with the company's revamped vision, mission and values that will drive its strategy going forward.

"Adnoc must evolve into a more agile organisation to maintain its competitive edge in today's global economy," said Al Jaber. "This will ensure Adnoc remains a core contributor to the UAE's progress, future development and efforts to diversify the economy.

"Every decision we take has to serve the goal of maximising shareholder value. We have taken significant steps to ensure Adnoc enhances its commerciality by becoming more efficient and doing more with less."
Adnoc recently appointed a number of executives in leadership roles. Their experience will enable the company to deliver on its strategic initiatives, while also enhance existing revenue streams, create new ones, and stay focused on improving return on investment.

Al Jaber emphasised that nurturing and developing talent within Adnoc is a fundamental building block of the company's future growth.


More news from Business
In-store shopping regains trust


In-store shopping regains trust

What is happening now is that as Covid-19 cases continue to decline, residents are regaining confidence in in-store shopping. This is according to a Kearney study in which UAE respondents cite convenience (51 per cent), enhanced shopping experience (49 per cent) and competitive pricing (44 per cent) as the main motivators driving them back to brick and mortar stores

Business3 days ago