Accor set to grow in ME by 360pc in three years

Dubai — Accor, one of the world's largest hotel and services groups, will increase its presence in the Middle East from 18 to 58 hotels by the end of 2009, The number of new properties set to open over the next 36 months will increase total capacity from 3,527 to 16,239 keys, representing a growth of 360 per cent in three years across Accor's Middle East portfolio in the GCC, Lebanon, Jordan, Syria and Yemen.

By Lucia Dore (Senior Correspondent)

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Published: Wed 3 May 2006, 10:48 AM

Last updated: Sat 4 Apr 2015, 3:41 PM

The company's regional strategy for 2006 to 2009, outlined by Jean-Luc Motot, CEO, Accor Middle East and Africa and other management, includes 16 new property contracts under final contract negotiation and are spread across the region with eight in the UAE, two in Oman, and one each in Jordan, Lebanon, Kuwait, Qatar and Saudi Arabia. Included in the new hotel signings were the Sofitel Old Town Dubai, Sofitel Thalassa Palm Jumeirah, Mercure Grand Hotel and Residence Jumierah Lake, Novotel City of Arabia, Dubai, the Mercure Grand Residence Aziziah, Makkah, and the eagerly awaited $650 million 1240 unit Zam Zam Grand Suites (Sofitel brand) in Makkah which is expected to launch in September 2006.

Another 24 hotels are under construction of which over half are in the mid scale and economy segments. The breakdown of the Accor brands is as follows: eight Ibis, seven Sofitel, six Novotel, two Mercure and one Suitehotel, the latest mid-scale addition to the Accor brand portfolio. The mid-scale chain offers large room spaces that can be rearranged according to the guests needs or privatised for meetings with sliding doors. Built with high quality materials, Suitehotels are intended for customers looking for hotels that have more space, promise comfort, foster independence and provide the essentials for conducting business at fair prices.

Accor's management also emphasised its commitment to sustainable development programmes that includes a commitment to the environment, using fair-trade products and promoting local job creation over the long term to benefit the economy. In addition to prioritising the hiring of local nationals with over 90 per cent nationalisation in Yemen and 40 per cent nationalisation in Saudi Arabia, Accor has signed an agreement with the Saudi government to develop and manage three craft hotel schools across the country. It is also in further talks with local authorities and private investors in the UAE to develop similar craft hotel schools.


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