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Abu Dhabi Media Investment Corp, and BSkyB form JV
DUBAI - Abu Dhabi Media Investment Corp (ADMIC), a private investment company owned by Shaikh Mansour bin Zayed Al Nahyan, Deputy Prime Minister and Minister of Presidential Affairs, and British Sky Broadcasting (BSkyB), the UK’s leading pay television provider, have formed a 50-50 joint venture to bring a new, free-to-air Arabic-language news channel to viewers across the Middle East and North Africa (MENA) region from 2012.
Based in Abu Dhabi, the new company will operate under the Sky News brand, which has gained a reputation for independent, impartial and innovative coverage since becoming Europe’s first 24-hour news channel in 1989.
Content for the channel, website and mobile applications will be created and delivered by more than 180 multimedia journalists, supported by a full technical and operations team. The venture will be based in new studios to be developed at Abu Dhabi’s twofour54 media zone. In addition, it will have a network of newsgathering bureaux across MENA, further offices in London and Washington DC, and access to Sky News’ wider network of international bureaux.
Adrian Wells, previously Sky News’ Head of International News, has been appointed to work with the ADMIC team to launch the new channel and a Director of News will be appointed in due course to lead the venture on a permanent basis.
Dr. Sultan Al Jaber, Chairman of ADMIC and of the new venture, said: “The new channel will be an important, independent voice for the Arab world, providing accurate and in-depth reporting of all the interesting developments in the region. We intend to set a new standard for broadcasting in the Middle East and North Africa by combining the best practice, expertise and reputation for impartiality of global news leader Sky News with our regional knowledge and the world class infrastructure offered by Abu Dhabi and the twofour54 media zone.
“Abu Dhabi is seeing the growth of several sectors that are contributing to the economic diversification and human capital development of the Emirate. The addition of Sky News in Arabic to the numerous Abu Dhabi based media outlets will further contribute to this sector’s growth and position Abu Dhabi as the region’s media hub.”
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