150 firms taking part in auto show

DUBAI - Epoc Messe Frankfurt has announced the Middle East debut of the world's largest automotive aftermarket exhibition, Autotec Automechanika, which will be held at the Dubai World Trade Centre from May 17 to 20.

By A Staff Reporter

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Published: Mon 12 May 2003, 12:46 PM

Last updated: Wed 1 Apr 2015, 9:13 PM

More than 150 companies and national pavilions from five countries including Germany, Turkey and Italy will be participating in the Automechanika Gulf.

The Dubai-based Epoc Messe Frankfurt is a subsidiary of Messe Frankfurt, the world's third largest fair organizer that conducts the Automechanika exhibitions in 10 countries across four continents. Michael El Nayal and Geoff Dickinson, Managing Partners of Epoc Messe Frankfurt, said:" More than 500 major brands related to the automotive aftermarket industry such as DaimlerChrysler, Standox, DuPont, 3M, Bosch and AC Delco will be showcased." With one of the highest per capita levels of car ownership in the world, the automotive aftermarket segment in the region is valued at over $11 billion per year. The Saudi market for automotive aftermarket parts has crossed the $655 million mark during 2001, excluding tires and OEM parts which accounts for 46 per cent of the Gulf market.

They said post-war Iraq is expected to open up huge opportunities for the automotive aftermarket sector as the reconstruction process begins in full swing. Besides the general automobile sector, various organisations involved in the rebuilding of Iraq would also require substantial equipment to operate in the hard terrain.

Epoc Messe Frankfurt has already received an enquiry from the UN office in Iraq for specific automotive equipment that will be exhibited by various manufacturers during Autotec Automechanika Gulf.

Mr El Nayal said:"This region is the ideal venue for organizing Autotec Automechanika Gulf. The growing demand for original and quality spare parts as opposed to counterfeits has increased competition levels in the market. International car manufacturers and auto spare parts suppliers are aggressively campaigning against fake automotive parts. We will ensure that none of the exhibitors will be allowed to display counterfeit parts at Automechanika Gulf."

The Automotive Brand Protection Coalition Middle East (ACME) which spearheads awareness programmes on counterfeit parts will be a key participant at the show. The first automotive manufacturers brand protection group in the world is very active in the Middle East and Levant.

The UAE is home to one of the major transhipment hubs in the world. The emirate of Sharjah in particular is known to be one of the largest wholesale and retail markets for car parts in the Middle East. The main objective of ACME is to raise awareness of consumers, traders and the government about the safety issues involved in the use of fake car parts and the threat they pose to the public.

Pia Pacovsky of DaimlerChrysler Middle East and an active member of ACME, said:"The anti-counterfeit stand by Epoc Messe Frankfurt will make Automechanika Gulf the only automotive aftermarket exhibition in the area where no fake parts or accessories will be on open display.

Mr Dickinson said:"With improved roads and maintenance facilities, on an average, vehicle lifetimes in the region have doubled to almost ten years during the last five years. The market for automotive aftermarket parts in the Middle East has grown dramatically."

The rapid growth of the automotive aftermarket in the region and the fact that auto parts are consistently listed as one of the top ten re-exported commodities were some of underlying factors that have led to Automechanika Gulf being organised in Dubai for the very first time.

Leading experts from the automotive aftermarket industry will also conduct presentations during this four-day event. Peter Rehberg, an expert in the automotive industry and the head of the ASA (German Federation of Manufacturers and Importers of Automobile Services Equipment) will focus on 'The future of the automotive aftermarket in the Middle East.' Pia Pacovsky will speak on the 'Importance of brand protection in the automotive industry: Fighting the danger of counterfeit parts.'

Automechanika Gulf will showcase a complete range of automotive parts and spare parts, accessories, tyres, tuning and performance systems, in-car entertainment systems, garage equipment, tooling and petrol station equipment.

The exhibition will also serve as a platform for leading manufacturers in the automotive aftermarket industry to showcase their innovations besides offering advice on brand protection and auto-repair to vehicle workshop dealers and customers.

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