New phone co-created for children to protect their mental wellbeing

Human Mobile Devices (HMD), the largest European manufacturer of smartphones, is co-creating a new phone with concerned parents with the aim of addressing the impact of smartphone use and social media on the wellbeing and mental health of children.

With Generation Z in mind, HMD is set on a strategy that looks into creating a safer phone as an alternative for a smartphone to give parents control over their child’s access screen time and social media.

HMD, the Finnish-based company with offices in Dubai and the ME region since 2017, are behind some of the best mobile devices in the world including Nokia.

The tech-innovator company spearheaded the dumbphone trend by reimagining feature phone classics for the modern day as consumers sought to limit their screen time for their own mental wellbeing. The European phone manufacturer then called time on hard-to-maintain and fix technology by introducing smartphones you can easily repair at home – at a fraction of the cost of store fixes.

The phone manufacturer is now seeking to work with parents to co-create a phone and other new solutions which will serve as credible substitutes for a smartphone and give parents control over their child’s screen time and social media use. It is hoped the new device will also appeal to Generation Z who have embraced the digital detox space.

Sanmeet Singh Kochhar, vice-president of HMD in the AMEA Region, said HMD has always been committed to the Middle East markets from day one from its inception.

“We fully understand that Arabic culture and family ethos, and parents here are seeking to manage mobile and social media screen time for their kids. HMD is now striving to offer a suite of new and innovative solutions which could work for parents, their children, Generation Z or anyone who is looking for credible alternatives to a smartphone. We are confident that these solutions will fill a huge gap and meet the requirements of parents in the UAE, KSA and the rest of the Middle east,” he said.

HMD is also working with a number of experts, campaigners and parent support groups to better understand the solutions needed. All will be involved in global webinars and forums to ensure collaboration and co-creation is at the heart of HMD’s The Better Phone Project.

"We at HMD have a clear commitment to work with all stakeholders with the aim of protecting the young generations from excessive exposure to smartphones and social media, especially in the MENA region. We will be involving concerned parents to work with us on limiting the impact of such exposure on their children’s mental health and social skills,” Lars Silberbauer, CMO of HMD, said.

“The Better Phone Project is a journey to discovering a variety of solutions that tackle digital overload, providing choice and balance. Our goal is to collaborate with parents and experts to develop solutions that truly meet people's needs, driving innovation in this space," Silberbauer concluded.

Study findings

The findings of the new global research, commissioned by HMD, revealed that, in general, 11 is the average age when a parent hands over a smartphone to their child for the first time — but many confessed they wished they had waited longer.

• HMD plans to tackle the issue with a suite of new devices, and wants parents to be a part of creating a solution that will be introduced immediately in the ME markets

• Business Technology Review