Huawei's Mate series elevates the flagship smartphone segment

The world's first 5nm 5G chipset, the Kirin 9000 is an embodiment of Huawei's 5G prowess.

Huawei's Mate series has a reputation in the smartphone industry for constant innovation and pushing the boundaries of what smartphones can and are supposed to do. The newly launched HUAWEI Mate 40 Pro continues down this path with advanced features and striking design elements that elevate the user experience. With a strong focus on 5G performance, a trend-setting design ethos, and smartphone videography, the HUAWEI Mate 40 Pro encompasses the spirit of Huawei's philosophy of innovation and commitment to provide users with everything they would want and more. All of this is powered by its large-scale investments in R&D, making up 15.3 per cent of total revenue in 2019 alone to be exact.

Huawei has come to the forefront of 5G by heavily investing in developing the technology. Further attributing to this is the fact that Huawei currently holds more than 20 per cent of all 5G standard-essential patents and more than 21,000 contributions, the highest in the industry. The new HUAWEI Mate 40 Pro is an example of this, with the Kirin 9000 5G SoC that it houses. The world's first 5nm 5G chipset, the Kirin 9000 is an embodiment of Huawei's 5G prowess. It is one of the most sophisticated chipsets available delivering a powerful and efficient performance along with enhanced graphics and smart AI capabilities.

Another area of Huawei's expertise has always been in smartphone design, with each iteration evolving to look better. The HUAWEI Mate 40 Pro continues with this trend thanks to its iconic Space Ring design and with its unique colorways of Mystic Silver and Black. This is complemented with the ultra-curved HUAWEI Horizon Display, which curves at 88 degrees allowing for a completely borderless and futuristic viewing experience. By curving the display to this extent, Huawei also gives users the option to use the volume rockers either with the physical buttons or virtual ones that can be customised.

The HUAWEI Mate series has seen every iteration be favourites among users when it comes to videography or photography, and this aspect continues with the HUAWEI Mate 40 Pro. Its Ultra Vision Cine Camera Setup paves the way when it comes to videography for some truly advanced features, such as real-time HDR videos, steady shots, tracking shots, story mode and much more. Each is designed to give a videographer all the tools they would need to shoot stunning images and video. In addition, the front cameras are perfect for the digital content creators and vloggers in today's social media era. They give users the option of 4K video recording with XD Fusion HDR, along with a dual 100-degree field of view.

The HUAWEI Mate 40 Pro also makes a quantum leap in terms of charging speeds, with 66W wired HUAWEI SuperCharge and 50W Wireless HUAWEI SuperCharge. It also comes with a 4400mAh battery which promises top-notch power efficiency and long-lasting 5G performance.

The new flagship also perfectly fits into Huawei's Seamless AI Life strategy under the 1+8+n concept to act as the entry point to the ecosystem. This concept revolves around collaborative innovations and aims to deliver more connected hardware and software experiences. This enables features like Multi-Screen Collaboration where users can operate multiple devices at once, for a more connected experience with PCs and smartphones. Users can also run up to three different apps at the same time with floating windows thanks to the Multi-Window feature to further enhance the productivity.

The HUAWEI Mate 40 Pro is equipped with Huawei Mobile Services (HMS) for a smarter, richer, more convenient and secure smartphone experience. It is pre-installed with HUAWEI AppGallery and the Petal Search widget that acts as a gateway to over  million apps. Additionally, smart interaction features revolutionise how users interact with their devices by swiping their hand in the air or hovering their hand over the phone to control it.

Evolution along a smartphone lineup boils down to a never-ending commitment for innovation and to deliver the very best to consumers, be it in terms of performance, design or even videography. Huawei heavily builds on this across its product lineup and the HUAWEI Mate 40 Pro, is no exception to this ideal.

The new HUAWEI Mate 40 Pro delivers an elegant design, powerful performance and videography, and is available in select stores across the UAE priced at Dh3,999, including free gifts worth Dh499.

• Business and Technology Review