Change the way you pay with Empay

The super app, designed for the UAE residents, has created a unique ecosystem of payments.

Empay is a need-of-the-generation app launched by The Emirates Payment Services, a payment services company, spearheaded by the strong and visionary CEO Muna Al Qassab. The launch of the app coincided with the 49th UAE National Day and has been specifically designed for the convenience of UAE residents.

It's the world's first contactless instant credit lifestyle payment ecosystem and the initiative of Dubai Economy, designed and developed within the UAE's Smart Government programme framework is aimed at accelerating secure and cashless transactions in the market. Empay is a culmination of government and private sector service payments including a wide variety of payments and lifestyle services such as Dubai Economic Department License Renewal, all types of bill payments, restaurant food orders, education fee payments, international remittance, P2P (peer-to-peer) micro-payments and much more.

Speaking about the revolutionary app, Al Qassab said, "We take immense pride in the launch of Empay. Through this launch, Empay will unlock and accelerate a great future of cashless transactions serving as an innovative platform for all in this rapidly changing digital payment market. Empay aims to become the ultimate payment solution for all residents of the UAE. Owing to changing lifestyles, daily commerce, and rapid growth in online retailing, this trend is expected to increase exponentially during the years to come in the region."

With over two-decade experience in leadership roles across organisations, Al Qassab has been instrumental in conceptualising and launching Empay. Under her leadership, Empay is launched as a unique ecosystem for the UAE residents to make all their payments - from business licence renewal fees to utility bills; paying school and university fees to ordering food online.

Gigi George Koshy, Deputy CEO and chief product officer, Empay, added: "Empay is a highly evolved mobile application that provides the user with a comprehensive range of services, making it the only lifestyle payment app one would ever need. It is the ecosystem that moves with you wherever you go for your payment needs."

Adding to the excitement, Empay offers instant line of credit for a range of services and facilitates in-app and contactless lifestyle payment services. With QR-based 'Tap to Pay' option, Empay provides multiple payment modes for people to use as per their convenience and lifestyle requirements.

Some of the multi-faceted uses of the app include:

Tap & Pay (Android): With Empay, users will be able to Tap & Pay globally on any POS device to make payments after shopping.

Renewing Dubai Economy Licence Fee: Empay enables Dubai Economy Licence Fee Renewals instantly from anywhere in the world.

Paying School Fees: Empay enables school fee payments at the tip of the users' fingers, making it more comfortable than never before. Empay lets users schedule and set reminders to receive alerts for all their education-related payments with just the click of a button.

Seamless Utility Payments: Empay makes it easier for users to pay their utility bills in one place and with a simple tap, rather than settling tabs at the start of the month through different platforms and payment centres. It is also a safe and secure way to pay services and utility bills online, including Etisalat, Du, DEWA, and Salik online.

Order Food Online: Empay offers unrivalled convenience when eating out from the best restaurants in Dubai. Customers can experience cuisines from all over the world with access to a wide selection of Middle-Eastern, Asian, Italian, European, fast-food menus, among many others. Users can also track orders and enjoy meals at any time of the day, view restaurant menus with updated images and price lists. The Empay customer success team is available to help them 24/7, should they face any problems with orders.

Quick International Money Remittance: If users need to transfer money internationally, they can transfer money from the Empay app on their phone to any bank account worldwide 24/7. They can do this from the comfort of their home and avoid the hassle of standing in queues or visiting exchange houses to transfer money locally

or internationally.

Instant Credit Facility: Empay offers fantastic deals and discounts to users when using online and contactless payment through this app. They can enjoy access to some of the best deals around the area when making purchases using the Empay app while remaining safe with contactless payment.

Empay is available for free download on Google Playstore as well as iOS App Store. Users can register with Empay in less than two minutes.

• Business and Technology Review