Watch: Sonu Sood takes pledge to support blood cancer patients in India

In order to raise awareness about blood stem cell registration and donation, Bollywood actor Sonu Sood, known as much for his charity work as his films, has joined hands with DKMS BMST Foundation India, a non-profit organisation dedicated to the fight against blood cancer and other blood disorders such as Thalassemia and Aplastic Anemia.

The Bollywood actor has started an initiative to get 10 thousand Indians registered as potential blood stem cell donors. 

India ranks third highest in reported cases of hematological cancers in the world and it remains one of the leading causes of cancer-related deaths among children as well.

After celebrities like Vidya Balan and Rahul Dravid, Sood shared a video appeal to raise awareness about the cause.

 In the video, the actor emphasized the importance of family and citing his own example, mentioned that he would do anything for their happiness and appealed to the people of India to support patients suffering from blood cancer and blood disorders by registering as potential blood stem cell donors.

Talking about the initiative, Sood said: "The Covid-19 pandemic has impacted everyone's life, and we should not forget that there are still lakhs of patients in India who are suffering from blood cancer or blood disorders and they need our urgent support. The easiest way you can raise hope in their lives is by registering as a potential blood stem cell donor.

"With this in mind, I have taken it as my duty and pledged to increase the blood stem cell donor pool of India by adding 10,000 potential stem cell donors."

"All our lives we admire superheroes from movies and rarely get a chance to become a real one, but by registering as a potential blood stem cell donor you can get an opportunity to be someone's hero -- to literally save someone's life", added Sood.