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Blockchain-based realty trading platform launched

Filed on February 27, 2018
Murtaza Khan

Dubai - A new investment portal has launched offering a real estate linked-crypto currency that enables investors to seize property investment opportunities all over the world, primarily in key markets such as Dubai, Mexico and Australia.

Etherty's business concept capitalises on the increasing local and international investment movement in the real estate market.

Experts estimate the global total value of developed real estate to be over $217 trillion, significantly higher than the total global traded equities and securitised debt instruments put together. In 2016, global real estate transactions reached $661 billion.

"Given the size of this market, and the fact it is very fragmented and has not advanced sufficiently in the tech age, we believe it offers many opportunities. We are out to disrupt this trillion-dollar industry by breaking the barrier of entry for investment for as low as $1,000. The company is the only blockchain-based, real estate-focused trading platform where investors can network, co-invest and realize their cross-border investments," said Murtaza Khan, CEO, Etherty.

The Ethery Trading Portal (ETP) is a one-stop solution for all global or local property transactions from a laptop or smartphone; and enable anyone to network with fellow real estate investors.

By offering a portfolio of properties backed by standardised indicators to our users to crowd-sale, buy and trade just as in the stock market; and coupling it with all the necessary services to facilitate their investment, Etherty intends to break all barriers for seamless international property trading.

"Imagine being able to gain access to a country's property boom from anywhere in the world, without the need to get involved in local bureaucracy and processes, using straightforward and transparent transactions secured by blockchain and smart contracts," added Khan.

Along with the portal's launch, Etherty will also introduce the crypto currency token (ETY), which enables seamless transactions of a wide range of property assets whilst also acting as a medium of exchange and a store of value.

Cryptocurrencies are normally viewed as a very volatile investment medium, but the ETY is backed with properties infusing them with material value, as collateralised buildings will not just disappear. This limits the user's risk in buying our tokens and will provide returns from rent as soon as a property token is purchased. Furthermore, the traditional illiquidity in real estate markets is made relatively easier to liquidate by the Etherty trading platform, where buyers and sellers can quickly purchase and sell.

Etherty is planning an ICO 15th March 2018, with a total supply of 240,000,000 ETY tokens. All the tokens will be distributed following the completion of the ICO. New tokens cannot be created, and existing tokens cannot be destroyed.

-waheedabbas@khaleejtimes.com

Staff Reporter


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