The beauty world's 'liquid gold'

The beauty worlds liquid gold

Why argan oil may just be that miracle ingredient you need in your vanity kit

By May Hamid, Founder of Argan Liquid Gold

Published: Thu 5 Sep 2019, 12:00 AM

Last updated: Thu 5 Sep 2019, 2:00 AM

Every woman wants to feel beautiful, and be noticed for her appearance. And there's nothing that turns heads more than beautiful, glowing and healthy-looking skin. If you're tired of walking up and down the aisles of cosmetics stores, looking for the next big thing or products to cover your flaws, look no further - nature may just have the solution to your skincare woes.
It comes in the form of a golden-coloured oil. Argan oil is a plant oil produced from the kernels of the argan trees native to the Atlas Mountain region in Morocco. Because of this, it has been something of a hidden jewel to the Berber tribes in the region for millennia. But it is only recently that it has been discovered by the modern world at large - and become the next best thing.

Benefits of argan oil
> Moisturises and hydrates the skin and hair
> Absorbs easily and is non-greasy and non-irritating
> Helps correct uneven skin tones
> Rejuvenates the skin, resulting in a fresh, youthful glow
> Encourages the growth of new cells, pushing back signs of ageing
> Reduces wrinkles
> Restores the skin's natural elasticity, leaving it plumper and softer
> Can help with severe dry skin or conditions like eczema

One of the main reasons why argan oil is so therapeutic is because it's rich in vitamin A. It is also packed with antioxidents, omega-6 fatty acids and linoleic acid and has a high vitamin E content. It's because of ingredients like these that argan oil is a great way to give your skin a natural boost. Research shows that, when applied to skin, it can ease inflammation and moisturise the skin. And it's safe to use on all skin types.
It doesn't stop there. Because of its luxurious feel and fatty acid content, today, a lot of people choose to use it as a replacement for hair conditioner. It is also increasingly being used on eyebrows to condition and thicken them. No wonder then that certified organic argan oil is often called 'liquid gold'.

Instructions for use
Apply every morning and night as a moisturiser. Gently massage two to three drops onto damp skin in a circular motions. Allow to absorb naturally, to lock in the moisture.
Last, but not the least, watch out for fake imitations. Due to the lengthy and labour-intense process of growing and producing argan oil, there are lots of watered-down and diluted versions on the market. Real argan oil is golden in colour, has a natural nutty smell and absorbs quickly into the skin. It should also be decanted into dark black bottles to preserve all its natural properties.

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