Emirates NBD launches ‘Pay Yourself First’

Emirates NBD on Saturday announced the launch of “Pay Yourself First,” an innovative financial education campaign designed to encourage individuals to manage their finances responsibly, and improve their personal saving habits.

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Published: Sun 22 Apr 2012, 10:36 PM

Last updated: Tue 7 Apr 2015, 11:09 AM

Through a series of online tools and helpful tips individuals enrolled in “Pay Yourself First Pledge” are encouraged to set aside savings as soon as they receive their income, instead of waiting till all expenses are met.

“As one of the leading local financial services provider in the UAE, Emirates NBD is committed to servicing the community in terms of providing innovative financial products and services, as well as leading them to financial well being,” said Vikram Krishna, head, Group Marketing.

The “Pay Yourself First Pledge” campaign, which encourages and facilitates people to develop a smart saving habit.

abdulbasit@khaleejtimes.com


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