Natasha Abbas is a British civil engineer who co-founded North 51, a project management consultancy in Dubai
Dubai’s flagship carrier Emirates generated the most positive buzz in the UAE last year, according to YouGov’s Brand Buzz Rankings 2021 released on Thursday.
The brands were ranked based on the Buzz score, which asks respondents, “If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?”
While iPhone and its maker Apple took the second and third spots, respectively. The other brands that made it to the top of the UAE 10 list are Adidas, Samsung, YouTube, Nike, Expo 2020 Dubai and Dettol.
Among the YouGov's Best Buzz Rankings top Improvers, Expo Dubai 2020 took the first spot in the UAE followed by TikTok, Qatar Airways, Noon.com, Talabat, Smiles, Bluewaters, Dragon Mart, Redbull and Neom (Saudi Arabia).
ALSO READ:
All brands were tracked for at least six months to be included in the rankings and have been tracked for at least 6 months in the prior year’s period (as well as being currently tracked) to appear in the Improvers tables.
waheedabbas@khaleejtimes.com
Natasha Abbas is a British civil engineer who co-founded North 51, a project management consultancy in Dubai
People who are assessing your qualifications can quickly tell the difference between an authentic life narrative and a third-party account
Arab-Canadian public speaking coach and author of The Million Dollar Speaker Maher Elusini on how to make your speech command value for time and money
The legendary Greek-Russian conductor Teodor Currentzis, who is all set to perform at the Dubai Opera next week, on music transcending cultural and language barriers
Not every kid is meant to go to university or college. So, it makes sense to teach them entrepreneurial skills early
There are also increasing accounts, on social media and online forums, of tourists and residents across the city having to pay inflated prices for taxis
When feeling stuck in life, it's important to revise your thinking patterns
A guide on the channels to report complaints about violations at your workplace