Al Rostamani Trading Company launches New Citroën showroom in UAE


New showroom based on the urban architectural concept 'La Maison Citroën'
New showroom based on the urban architectural concept 'La Maison Citroën'

Dubai - Citroën’s Advanced Comfort programme aims to bring unprecedented levels of comfort to every passenger


A Staff Reporter

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Published: Sun 3 Jan 2021, 3:58 PM

Last updated: Sun 3 Jan 2021, 3:59 PM

Al Rostamani Trading Company, the exclusive dealer for Citroën in the UAE, has unveiled the first concept showroom in Dubai.

Based on the urban architectural concept, ‘La Maison Citroën’, the new showroom is authentic, comfortable and interactive, and will provide customers with a unique experience. Strategically located on Al Ittihad Road near Al Khabaisi Port Saeed in Deira, the new showroom will showcase popular Citroën models including; the SpaceTourer , designed with the highest standards to provide occupants a relaxed ride on long trips and journeys; the C3 Aircross SUV, one of the most fuel efficient in its segment; and the C5 Aircross SUV, which features Citroën’s Progressive Hydraulic Cushions to create a smooth ride for customers. The much-anticipated, all-new Citroën C4 is planned to be one of the next models to join the line-up on offer at the showroom.

Rakesh Nair, MD at Groupe PSA in the GCC, said: “Our focus has always been on customer satisfaction. Our ‘Push to Pass’ strategy over recent years has been completely customer driven, and is at the heart of everything we do. Al Rostamani Trading Company shares our vision to provide the optimum customer experience and this partnership is testament to that.”

All Citroën models incorporate Citroën’s Advanced Comfort offering, which aims to uplift the customer experience. It brings unprecedented comfort to every customer via a range of innovations and smart technology devoted to passenger well-being of body and mind, and is a brand signature that is unique to the market.

“This partnership is the first step towards strengthening the Citroën brand in the UAE. The French automaker has a rich history and is beloved by a number of enthusiasts in the country and across the region. We are delighted to work with Groupe PSA to bring Citroën back in to the minds of our customers and look forward to what the future has in store for the Citroën brand,” said Vicks Vickneswaran, GM at Al Rostamani Group.

The Al Rostamani Trading Company Citroën showroom is open from 8:00 am to 2:00 pm and from 4:00 pm to 8:00 pm from Saturday to Thursday. Customers can also access the full Citroën line-up from the comfort of their homes by booking online test drives.

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