Wolfgang Dürheimer, the General Representative of the Volkswagen Group responsible for motorsport, is to become Chairman and Chief Executive Officer of Bentley Motors Ltd with effect from June 1, 2014. He is to succeed Dr Wolfgang Schreiber, who will take up a leading position within the Volkswagen Group.
Under the leadership of Schreiber, Bentley set new records in terms of deliveries, sales and profit last year.
Wolfgang Dürheimer holds a degree in engineering and started his career in 1986 with BMW, where he held various management positions until 1998. In 1999, he joined Porsche AG, where he became Board Member for research and development in 2001. New models and series that significantly strengthened the Porsche brand were created under his leadership and in 2011 and he was appointed CEO of Bentley Motors and Bugatti.
The global announcement follows shortly after the recent regional MEIA (Middle East, India and Africa) appointments of Stephen Reynolds and Neil Wilford.
Reynolds is now heading up operations for Bentley Motors across the Middle East and Asia Pacific markets, including sales, marketing and aftersales and will be based in Crewe, England. Neil Wilford, who is based in Dubai, has taken the position as Regional Manager for the Middle East, India and Africa, and is responsible for sustaining the recent success in the region, and working with dealers to plan for further growth towards Bentley’s 2018 ambitions.
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