Dubai is now home to the largest Maserati showroom in the world, with the opening of the new showroom on Sheikh Zayed Road.
Located in Al Manara, the new 3,644 square metre facility is located just opposite to its previous location. Built according to the new Maserati showroom standards, it is more than four times larger than the previous showroom, and is designed to provide an inviting and luxurious atmosphere for all people passionate about the Italian brand.
A customisation area, with exclusive paint, leather, wood and other interior and exterior trim samples, designed to enable customers to personalise their car, has been included in the showroom for the first time. The entire first floor is dedicated to the Maserati Certified Pre-Owned programme. Every car goes through a 190-point check, complete body re-conditioning, and will be fully serviced as per factory standards prior to delivery to customers. This ensures that the car is as good as new and capable of providing the same thrilling driving experience, which is the hallmark of every Maserati vehicle. The new showroom spans five levels with two underground levels for parking as well as a special delivery suite for customers taking delivery of their cars, on the first level.
The bright and spacious new showroom has the full current Maserati range including the Ghibli, Quattroporte, GranTurismo, GranCabrio and Levante on display on the ground floor. The space incorporates a customer lounge with an Italian coffee bar as well as offices for the Maserati sales team. Environmentally friendly technologies have been used for the water, air conditioning and lighting systems. LED lighting used across the facility contributes to lowering energy costs, while motion sensor technology helps in reducing energy consumption by switching off lights during quiet or unused periods and turning them on when motion or reduced light levels are detected in the area. State-of-the-art insulation materials reduce the energy consumed by the Heating Ventilating and Air Conditioning (HVAC) system.