BMW Group Middle East sales climb 15%

BMW Group Middle East sales climb 15%

BMW Group Middle East said on Wednesday that its 2013 sales increased 15 per cent over the previous year.



By Staff Report

Published: Thu 16 Jan 2014, 11:02 PM

Last updated: Fri 3 Apr 2015, 5:05 PM

BMW Group has sold 24,596 BMW and Mini cars across 12 Middle East markets in 2013. — Supplied photo

The group achieved its best-ever annual sales result in 2013, with 24,596 BMW and Mini cars sold across 12 Middle East markets.

“This was an increase of 15 per cent over the previous record year in 2012 (21,314). This is the third consecutive record-breaking year which reaffirms the company’s position as the most successful premium automotive manufacturer and leader in its premium segment, globally and in the Middle East,” BMW Group said in a statement.

“The total number of 24,596 cars sold throughout the year was the highest number of BMW and Mini cars ever sold in one year in the Middle East. Record sales and double digit sales growth were achieved in all GCC markets,” it said.

Abu Dhabi Motors delivers 6,155 BMW and Mini

Abu Dhabi Motors has once again cemented its position as the best performing BMW Group importer in the Middle East with a 15 per cent growth over 2012 delivering 6,155 vehicles across both the BMW and Mini brands.

The growth was driven by an increase in sales of the brand’s top-of-the-range models: the BMW X5 Sports Activity Vehicle (2,028); X6 Sports Activity Coupé (1,216); BMW 5 Series (917); and the BMW 7 Series (575) - which consistently remains the best performing models.

“Our positive year-on-year results demonstrate the continued growth of the UAE’s automotive industry and in particular, the strength of the Abu Dhabi market,” said Arno Husselmann, GM of Abu Dhabi Motors.

— business@khaleejtimes.com

The group said that the UAE remained the biggest selling market, accounting for almost half of BMW and Mini regional sales (46 per cent). Abu Dhabi continued to be the highest volume selling market, with 15 per cent growth, while Dubai witnessed an increase of 10 per cent sales growth. Outside of the UAE, Saudi Arabia was the third highest volume selling market, with 4,228 cars sold, 18 per cent growth followed by Kuwait with 3,910 cars sold, a growth of 19 per cent; Jordan 18 per cent sales growth and Qatar 12 per cent with 354 and 1,450 cars sold respectively.

Commenting on the company’s success, Dr Joerg Breuer, managing director for BMW Group in the Middle East, said: “Our 2013 sales results are testament to the effectiveness of our customer focused strategy. The introduction of new cars and the investments of our importer partners in new customer services have further enhanced customer satisfaction and increased desirability of our brands.”

Globally, the success was echoed with the BMW Group selling more vehicles in 2013 than ever before in the company’s history. A total of 1,963,798 BMW, Mini and Rolls-Royce vehicles were sold worldwide, an increase of 6.4 per cent from the previous record year of 2012 (1,845,186).

— business@khaleejtimes.com


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