Terry KiddBrand ContributorTerry Kidd is Centre Manager at AllSports Arena Dubai and a former professional footballer and sporting director, with over 20 years’ experience developing sport, community participation, and commercial growth.
Building a sports destination, not just a sports facility The most successful sports venues are defined not by their facilities, but by the experiences, connections and communities they create
Why the future of sport is community, not competition As expectations shift beyond competition, sports venues are redefining success through inclusion, participation and community engagement