WHAT’S IN STORE: Make-up’s New British Attitude: Burberry

If you’re mad for plaid and fabulous trenches yet wish for it in a more compact minimal design, then Burberry’s new make-up line is your wish come true.

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Published: Fri 30 Jul 2010, 9:08 PM

Last updated: Mon 6 Apr 2015, 3:07 AM

Rumours had been rampant back in the spring with whispers that Christopher Bailey, Burberry’s chief creative officer, would be working on a make-up line for the brand. Blogs started buzzing, the cognoscenti started leaking tidbits, and dreams of plaid blush compacts, ruched-handled brushes, a perfect trench-coloured tan eye shadow, neutral lip liners and signature Burberry-coloured raspberry lipsticks were all consuming (okay, maybe that was just me).

That dream became a reality on July 29, as Burberry unveiled its 96 product line for eyes, lips and face, at Harvey Nichols in Mall of Emirates, Dubai. The line, a continuation of the brand’s spirit with its effortless elegance, is indeed filled with signature trench-coloured beige packaging, the check pattern etched into cosmetic casings, sheer foundations (which reminded me of their light-weight scarves), creamy lipsticks, lip liners, lip glosses, bronzer (the perfect shade to offset your Burberry trenchcoat, and mascara.

Christopher Bailey’s impetus for creating the line was to right the make-up wrong doings that occur so often at fashion week and photo shoots. He wanted to rid the world (well, Burberry’s that is) of caked on make-up, wrong colours and a lack of spirit. Bailey set out to create a line that was as easy to wear as the brand’s iconic trench; a line that could be worn any time, anywhere.

From the queue at the counter, and the ringing register, I would say Mr. Bailey achieved his objective. I, like many make-up junkies around the world who swoon at the sight of a perfect-hued bronzer or new lipstick formulation, thank him for doing so.


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