Water use ‘highest in the world’

DUBAI — Drink eight glasses of water per day, seems to be UAE’s message to the world.

By A Staff Reporter

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Published: Fri 22 Apr 2005, 11:41 AM

Last updated: Thu 2 Apr 2015, 7:06 PM

Announcing the second Global Bottled Water Congress on Wednesday, Masafi, the region’s leading producer of bottled water, highlighted UAE’s consumption of bottled water, which is the highest in the world.

The congress will be held from September 20-22, at Madinat Jumeirah, Dubai. Richard Hall, Chairman, Zenith International said at the conference, “The UAE’s consumption of bottled water is highest in the world, followed by Italy and France.

“Even discounting the number of visitors to the Gulf region would be affecting the figures, it is an impressive number.

Last year, the First Global Conference was held in Evian, France, at the location of world’s best known bottled water brand and saw participation from 30 countries.

The conference will bring up issues in global marketing of bottled water, as well as issues like tsunami effect, water supply in Asia, environmental issues and consumer concerns.

On a prettier front, Bottled water world design awards will also form a part of the conference. The announcement was jointly made by Zenith and Masafi which was represented by its General Manager Ashraf Abusady.

Given that the world’s consumption of bottled water has gone up dramtically, the conference is timely in discussing issues.

According to Zenith the market has seen a 50 per cent increase in the last five years to $50,000 millions. UAE alone has a market of $17,00 million with the per person consumption being counted at 265 litres per year. With bottled water and beverages becoming fast growing consumer products, their purity is becoming a global concern.

Recently, in India, quality marks of seven bottled water plants including some belonging to global giants were withdrawn following startling findings by an independent study showing that a bulk of the mineral water sold in India had very high levels of pesticide residues and it was not in conformity with the European norms. This will be the first ever international event in the region.



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