Watch: Story behind the Dubai Expo 2020 logo

Watch: Story behind the Dubai Expo 2020 logo

The new logo was unveiled on Sunday on the Burj Khalifa and the Burj Al Arab in Dubai.



by

Kelly Clarke

Published: Mon 28 Mar 2016, 8:35 PM

Last updated: Mon 28 Mar 2016, 10:37 PM

Expo2020 Dubai, the YouTube channel of the Dubai Expo 2020, has uploaded a video narrating the story behind the new Expo 2020 logo.

The new logo was unveiled on Sunday on the Burj Khalifa and the Burj Al Arab in Dubai.

His Highness Shaikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, revealed the gold ring -- which was excavated at a historical site in the Dubai desert -- against the modern back drop of the Burj Khalifa.

"This is a symbol of beauty, unity and strength and acts as a landmark from history carrying us into the future," Reem Al Hashimi, Minister of State, said.

As 30,000 people gathered in front of the world's tallest building, eagerly waiting to see what the winning design was, Al Hashimi said the "unexpected discovery" happened about three years ago.

"It came as a surprise to all of us. We excavated about 10,000 artefacts in all, all of which are about 3,000 years old. The UAE had a distinct civilisation back then. It is that rich history which we want to carry into the Expo 2020's future."

Since launching the logo competition to people in the region just one year ago, 19,000 incredible designs have been whittled down to this one - and it is one which tells an incredible story. Picked by Shaikh Mohammed himself, this is now the face of the Expo and Al Hashimi called the unveiling "one of the most important steps" on the UAE's journey to 2020.


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