Waiting for implementation

WHAT has now been brought to the discussion table by the minister of health, a proposal to regulate misleading public advertisements regarding magical medical cures and alternative therapies, is a proposal we've discussed several times.

By (The Monitor)

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Published: Sun 4 Jun 2006, 10:52 AM

Last updated: Sat 4 Apr 2015, 7:20 PM

There is a need to confront these people who claim the efficacy of their alternative medical treatments and cures. What makes the situation worse, and essentially more dangerous for the unsuspecting client or patient, is the fact that the claims and credentials of most of these advertisers may never be easy to verify and authenticate.

The ministry, as such, must step in and ensure that all such centres and establishments that advertise such treatments and cures must first obtain ministerial approval before being allowed to give out public advertisements. It is now clearly up to the ministry to take this initiative as a precautionary measure in public interest. The sooner, the better.

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