UAQ Crackdown on Illegal Hoardings

UMM AL QUWAIN - The municipality has ordered the removal of all unauthorised hoardings in the emirate of Umm Al Quwain.

By Mohsen Rashid

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Published: Thu 16 Jul 2009, 12:11 AM

Last updated: Sun 5 Apr 2015, 7:57 PM

Advertisement hoardings, whether made of paper, cloth, wood or iron and installed along roadsides and on the road barricade from Umm Al Quwain entry point to within the city, should be approved by the municipality before they are posted, said Dr Musabah Rashid Hamid, municipality director.

All unauthorised roadside hoardings in Umm Al Quwain will have to go unless authorised by the municipality.“The aesthetic touch of the ads should be maintained so that they leave a beautiful impression on the people’s minds and complement the image of the place,” Hamid said.

The Deputy Director of UAQ Municipality, Mubarak Ahmed Abu Aseba, said, “It has become a mess for everybody who wants to advertise for an event or anything. You can see ads put untidily at roundabouts, roadsides and at the entry point of the emirate.”

A municipality inspector tasked with eliminating the illegal hoardings said: “Everybody believes that fixing an ad in the public place is free. Nobody pays for it on the ground that the place where ads are installed are a public property and everybody thinks he/she is entitled to make use of it for his/her self interest till it becomes ‘chaotic’.”

Hamid said that the law governing ads and fees were in place but were not enforced effectively.

The law requires rent be paid for ad space on a lamp post or barricade as per a contract signed between the company and the municipality. The municipality has the right to rent out the road shoulder for publicity.

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