Toys "R" Us to unveil new look

ABU DHABI - Toys "R" Us Abu Dhabi, the premium toy retailer in the capital, is all set to unveil its brand new look for children, having organised a glittering relaunch party yesterday within the store premises.

By A Staff Reporter

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Published: Fri 23 May 2003, 12:43 PM

Last updated: Wed 1 Apr 2015, 11:08 PM

According to Suhail Suleman, Promotion & Events Manager of Al Futtaim Sons - Toys "R" Us, yesterday's event followed a two-day roadshow, a 'Spot Geoffrey' competition on Wednesday, where children were asked to locate the store's mascot through clues as part of radio 1 and radio 2 shows, with the DJ's providing clues. A lucky dip bag with over 100 toys were distributed by the mascot, in five different areas in the capital.

The refurbished outlet in Abu Dhabi has life size images of Spiderman, Geoffrey, Actionman, Dragon Ball, Jessica, Barbie Bratz, etc. Mr Suleman noted that the R-zone at the store, which is a place for all electronic games, like PS2, XBOX consoles and games, has been given a more futuristic look, with neon lighting and metal floor, interactive tiles and new fixtures.



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