Telethon raises over Dh44m for famine victims on first day

ABU DHABI — A three-day nationwide telethon for raising funds for victims of famine and drought in the Horn of Africa which began in Abu Dhabi and Dubai on Wednesday, collected over Dh44 million by 10:15pm.


Nissar Hoath

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Published: Fri 19 Aug 2011, 1:07 AM

Last updated: Thu 2 Apr 2015, 5:09 AM

Organised by the UAE Red Crescent Authority in collaboration with the Mohammed bin Rashid Al Maktoum Humanitarian and Charity Establishment, the live fund-raising campaign in Dubai by DMI TV and Radio stations began after Asr prayers while in Abu Dhabi it started at 9:30pm on Abu Dhabi Media Company TV and Radio stations.

The DMI campaign called Ainouhum, meaning ‘Help Them’ in Arabic, began at around 5pm and within 45 minutes Dh27 million was raised. The live show telecast on Dubai TV, Noor Dubai and Sama concluded at 6:45pm just before Iftar.

As the telethon show continued people from all walks of life and ages donated cash from Dh100 to millions of dirhams. The biggest donation of Dh5 million came from Dubai Islamic Bank while Shaikha Latifa bint Maktoum bin Rashid Al Maktoum and a telecommunication company donated Dh1 million each.

In Abu Dhabi, the 90-minute telethon on ADMC TV and radio stations called Suqyahom, meaning ‘quenching your thirst’ in Arabic, began at 9:30pm.

The ADMC telethon by 10:15pm announced Dh17.5 million donations from various government and private establishment and residents. Al Fahim Group donated Dh3 million. The donation also included contributions from Etisalat and Du customers transferring prepaid credits to dedicated numbers allocated for the campaign.


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