Telethon raises Dh33m in 
2 days for Horn of Africa

ABU DHABI — The first two days of the live telethon by Abu Dhabi Media Company (ADMC) raised over Dh33 million for the victims of famine and drought in Somalia and other Horn of Africa countries areas, bringing the nation-wide total to more than Dh60 million.

by

Nissar Hoath

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Published: Sat 20 Aug 2011, 10:51 PM

Last updated: Thu 2 Apr 2015, 5:10 AM

The three-day fund-raising campaign for saving thousands of lives in the Horn of Africa was launched by the UAE Red Crescent Authority (RCA) and the Mohammed bin Rashid Al Maktoum Humanitarian and Charity Establishment across the country with the full participation of the ADMC and Dubai Media Incorporated (DMI) TV and Radio and other electronic and print media.

The campaign began on Wednesday with live telethons telecast by Abu Dhabi Al Emarat, Dubai TV, Noor Dubai and Sama channels of the ADMC and DMI.

The first telethon by DMI raised more than Dh27 million on Wednesday evening, and another Dh17 million was raised during the first ADMC telethon called Suqyahom’ (quenching your thirst) later in the night. On Thursday night, the second ADMC telethon began with the announcement of donations to the tune of Dh25 million since Wednesday night.

The second telethon was simultaneously conducted by the ADMC and other channels in Ras Al Khaimah, Ajman and Fujairah. The show began at 9.30pm and within 10 minutes, another Dh3 million was raised and by 11pm, the show concluded with a two-day contributions of Dh33 million, bringing the total amount raised by the ADMC and DMI to Dh60 million. The two Suqyahom shows, hosted by young Emirati presenters, were attended by a host of RCA and government officials and biz-show celebrities and senior media personalities, appealing for generous donations for the support of famine victims in the northeast Africa.

The ADMC will go live tonight again for the last episode of the telethon at the same time on Abu Dhabi Al Emarat with hopes to raise a total of Dh100 million along with DMI and other campaign partners.— nissar@khaleejtimes.com



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