Subway serves up an Iftar to remember
Dubai - The People's Platter invited passersby to sit down, break bread and connect in a way they've never done before.
The act of breaking fast during Ramadan is both a spiritual and emotional experience. Be it bonding with family, sharing the blessings of the Holy Month with your community or simply enjoying a great meal with your loved ones, Iftar is a time for togetherness.
But in a diverse, metropolitan region like the GCC (especially in the UAE), a growing number of working professionals and students find themselves alone and unable to experience the communal joy and togetherness of a homey Iftar. Being a brand with a mission to bring quality food and positivity to consumers, Subway set out to give 6 strangers, from all walks of life, a little taste of Iftar joy.
Subway's Pop-up Iftar is centered on a novel innovation called 'The People's Platter' - a standard Subway sandwich platter that caters to all tastes with a wide variety of sandwiches. but this time, it talks to its guests.
Thanks to a little technological wizardry and the vocal talents of Emirati social media celebrity, Bin Baz, The People's Platter invited passersby to sit down, break bread and connect in a way they've never done before.
In a time where divisiveness seems to be at an all-time high, the simplicity and casualness of Subway's Pop-up Iftar stands as a powerful gesture that not only celebrates the values of generosity, tolerance and togetherness, but also proves there are no strangers in Ramadan. especially when you throw a chatty platter of tasty subs into the mix.