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Strong DSF-DSS presence at ATM

The DSF-DSS presence was as strong as ever at the Dubai Pavilion in Hall 4 of the Dubai World Trade Centre in association with Dubai Tourism and Commerce Marketing (DTCM) and in partnership with the DWTC Media Centre.

This year DSF-DSS were seen in an all new role at the high-profile travel exhibition which was attended by around 800 international, regional and local journalists besides a large number of travel and tour professionals as well as representatives of the hospitality industry.

Close on the heels of the forthcoming edition of DSS, ATM was seen as an ideal promotional base for the upcoming edition of the grand summer bonanza. As the countdown for this year's edition of DSS begins, a massive promotional campaign kicks off to attract visitors from the region, GCC as well as other countries and the DSS-DSF participation in ATM was a step forward in this direction.

On the inaugural day of the ATM, the Media Centre attracted hundreds of visitors from tour operators, airline and hotel staff to journalists indicating the success of the initiative right.

The event also marked the launch the first-ever DSS Spas Promotion as well as the Dubai Balloon Festival 2006 being organised as part of DSF in December this year.

Said Laila Suhail, DSS Executive Project Director, said: "The ATM is a very good opportunity for us to promote our homegrown events — the DSF and the DSS."

• UAE