Steve Jobs set to deliver another keynote

The WWDC or Worldwide Developers Conference, starts on June 6 in San Francisco and Apple co-founder and CEO Steve Jobs is set to take to the stage and lead the event. This is significant in no small part to the fact that Apple has announced beforehand that Jobs will lead the event, especially since he has been on indefinite medical leave of absence for months now.

By (Magnus Nystedt)

Published: Sat 4 Jun 2011, 11:39 AM

Last updated: Tue 7 Apr 2015, 8:02 AM

Apple will be talking about iCloud at WWDC, it’s “upcoming cloud services offering”. What this entails we can only speculate about but it is safe to assume that it involves iTunes in the cloud. Apple competitors Google and Amazon have both recently launched cloud-based music services, where you store your music in the cloud instead of on your computer. You can in both cases either purchase music or upload your own to your cloud account and access it from your computer or mobile device. Also in both cases the service is limited to the US market, at least for now.

With iCloud rolling out you can imagine an almost endless list of news from Apple, concerning other hardware and software. What about iCloud and iWork and iLife, for example?

But it’s in Mac OS X iCloud will be most visible, I’m sure. If Mac OS X 10.6 Snow Leopard brought users mostly improvements and updates behind the scenes, it looks like Mac OS X 10.7 Lion will hit us smack in the face with a lot of clearly visible functionality. Borrowing heavily from features and ideas found in iOS, Apple is taking the first steps to unifying the two operating systems. There are also rumours that Apple is considering putting the A5 processor, found in iPad 2, in the next models of MacBook Air. That would then also start the merge in terms of hardware.

Personally I’m most interested to see where iOS is heading and what’s new in version 5. Tighter integration with the Mac desktop I think is a certain development as is, of course, iCloud support. I hope Apple will cut the cord to iTunes so that we can update and manage our iOS devices without having to connect to a computer all the time. That’s an area where Android is already miles ahead of Apple.

What I think is unlikely to be shown off at WWDC this year is a new iPhone. Call it iPhone 5 or iPhone 4S, by all accounts it seems like Apple is holding off with the new smartphone until later this year. A new design is likely as is more megapixels in the camera and that the A5 processor makes its way to iPhone.

But even without any major hardware news from WWDC, this will be another event to watch very carefully. Consider that the software on your Mac, iPhone or iPad is as important, if not more important, than the hardware, and you’ll see why the direction Apple is going in makes perfect sense.

Magnus Nystedt talks and writes about technology as much as he can. Follow him on Twitter as @mnystedt for the latest on consumer technology in the Middle East.

·, @mnystedt

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